Halsduk ambassador Sophie Van de Vyver in the “spotlight”

Who’s Sophie?

I am Sophie and for almost 20 years I have been professionally and passionately involved in fashion and styling. I like a personal, authentic and spontaneous approach and I want to coach as many women as possible to their most beautiful ‘I’.

How did Sophisticatedbox originate?

Five years ago I started posting my daily outfits on Instagram. Just for fun. At that time I usually shared looks that I sold in my own home/webshop. In the meantime I stopped selling my own and work as a full time blogster for famous Belgian, Dutch and Danish fashion brands. The name itself came from the idea of creating sophisticated (and where you can also find my name) complete clothing sets (hence the word box) for ladies.

What is the secret behind the success of Sophisticatedbox?

Hard to say of myself. I think because I am completely myself. I take into account what the ladies would like to see of me, who I am and what advice I give them. There is a real person behind my blog, who empathizes and responds to questions. I think about what I share on social media. What is alive? What do people need? A real story that fits my target group (mainly women of my own age).

Where do you get your fashion inspiration from?

I spend hours on the net watching other fashionistas, visiting fashion fairs and attending trainings/trend lectures.

Who is your style icon?

I don’t really have one style icon or one example. I love EVERYTHING and MIX too much, styles and colour, as well as brands mixed together. I follow my own gut feeling and don’t have a direct example.

How do you find balance between private and work?

I find that very hard to say, because the two are so closely connected. I am always online, also during evenings/weekends/leisure time. When I’m on holiday the work continues, because my followers want to know where I am, what I’m doing and what I’m wearing at what time. It never stops.

If you were allowed to share 1 personal life lesson, which one would it be?

Do what you like to do, live your passion!

What dreams do you still want to realize?

To create your own collection or to create your own capsule in cooperation with a brand.

What is your favorite Halsduk item?

I am crazy about my new long denim kimono; an exclusive piece that not everyone has. I will also wear my new cashmere scarf a lot this summer.

How do you prefer to combine your Halsduk?

I find an item successful if I can combine it in 100 different ways. If it fits and for all occasions. My long denim kimono does that perfectly.

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